Must-have elements of a landing page: What should businesses focus on?
A landing page is paramount, as it can help a business achieve many goals, such as promoting products and services, capturing leads, and encouraging specific actions. With a landing page, companies can turn a visitor into a loyal customer. However, to achieve this goal, businesses must first design and optimize this landing page to achieve a high conversion rate.
When an individual clicks a landing page, it gives them their first impression of the business and whether they want to continue exploring. If, after they click the link, they open an unengaging page where the focus is not clear, and it is hard to navigate, they will leave the page and not be interested in finding other information.
On the other hand, if they find interesting visuals and catchy words, they are more likely to engage more. This is why a landing page must include certain elements to improve its conversion rates. In this article, we will examine strategies and elements essential when creating landing pages. Keep reading to learn more.
What strategies must businesses consider when they want a high-converting landing page?
The first step to creating an amazing landing page is planning it. In addition, it is important to understand the goals of this landing page. The aims are diverse and depend on the company. Common reasons for creating a landing page include making a purchase, downloading an ebook, or signing up for a newsletter. The business’s goal will help companies to decide which design to consider.
Businesses looking to create a high-converting landing page can consider a landing page builder. With this approach, companies can turn visitors into customers while monitoring page performance. When creating the page, it is essential to optimize it for mobile devices, since people are always on their phones, and a mobile-optimized landing page will have a better conversion rate.
After this, businesses will only need to monitor the landing pages and improve them when they notice weaknesses.
What are the must-have elements of a high-converting landing page?
An interesting headline
The headline is the first thing that visitors see when they land on the page. So, this detail must grab attention to engage people more. The message should be direct, and the headline should be specific and clear, leaving no room for confusion. The headline should also spark curiosity and encourage the visitors to continue exploring the page.
A clear and concise call to action (CTA)
The Call to Action is meant to attract an immediate response from people and guide the audience on the next step they should take. A CTA can be: “Download Free Guide”, “Buy now”, or “Sign up”. The CTA must prompt visitors to take the desired action. So, it should contain: the right placement, a good size, the best colors, and be impossible to miss.
It is better not to use overly generic phrases, as visitors won’t have the same level of urgency as in other cases.
An appealing design
The design is the visual element that conveys the business’s values to visitors. So, it is essential to have an organized one that instills trust. A good design strikes the perfect balance between being appealing and not overwhelming the user. Additionally, the elements chosen should reflect the brand’s identity.
Furthermore, the design should make it easy for visitors to find the CTA. This is why the design can include templates and elements suitable for mobile use.
Social proof, like testimonies
People are more likely to engage with a brand if they see testimonials and reviews from others who are happy with their choice. Social proof includes exactly these kinds of reviews and testimonials, which help build stronger customer trust. This improves credibility, which is why it is a must-have element of a landing page.
Value proposition
To increase the likelihood that visitors will stay on the page and read the text, the copy should be clear, short, and to the point. No one wants to spend much time reading a text; they want to get the answers right away, not after searching the whole site or after not understanding what was written there.
The value proposition needs to address the visitor’s pain points and offer the solution they have been waiting for. To make the text easier to read, use short paragraphs and bullet points.
Last remarks
Having a landing page has become imperative in the business space, where competitiveness is fierce. The goal of a landing page is to turn visitors into leads or customers. But to achieve this, the landing page must include certain elements that increase the likelihood of achieving its goals.
A landing page must be visually appealing and feature all the media and design elements, so visitors will want to stay on that page. The goal of the landing page is to guide the visitor to take an action, such as subscribing to a newsletter or buying a product or service. This is why a landing page must include elements that encourage visitors to act.
After discovering the secret recipe, it’s also a good idea to experiment with different testing methods. A/B testing can help businesses see what is working on their landing page and what they should change. By adjusting certain elements, the landing page can increase its conversion rates. The landing page should load quickly and be optimized for mobile use, as this will help nurture leads.
What’s your opinion about landing pages? Do you think these tools are valuable for companies worldwide? Would you consider them for attracting new visitors and turning them into loyal customers?
